Seiko watches have long been celebrated for their craftsmanship, innovation, and timeless appeal. Beyond their technical brilliance, Seiko has also fostered a unique culture among enthusiasts through a variety of endearing nicknames for its iconic models. From "Tuna" to "Monster," these affectionate monikers reflect the creativity and passion of the watch community.
In this blog post, we'll explore the fascinating world of Seiko nicknames, uncovering the stories behind them and what makes these timepieces so unforgettable. Dive into the rich history and discover why Seiko remains a beloved name in horology.

Tough Diver's Watch "Tuna Can"

Ruggedly Powerful Diver’s Watch "Turtle"

Solid Diver's Watch "Sumo"
The large, solid, sturdy shape is reminiscent of a sumo wrestler, hence the nickname. The 12 o'clock index also conjures up the image of a sumo wrestler’s topknot hairstyle.
Lone Wolf Diver's Watch "Samurai"
The edges of the case are a sharp slope, as if someone had sliced them off with a razor-sharp sword, hence the nickname. The overall clean, spare design may also evoke a sense of the samurai.
Beast of a Diver's Watch "Monster"
This design, with depressions around the edge of the bezel, conjures up an image of wild animal fangs. Combined with the powerful minute marks, some customers said it looks like a monster opening its mouth wide.
Leading Comrades to Success "Shogun"
The sharp tips of the indexes and the shape of the bezel, as well as the hard, metallic texture, are reminiscent of the armor of a shogun. It is said that fans nicknamed this watch Shogun because of its strong, fearless appearance.
Other Notable Seiko Nicknames
A Celebration of Creativity and Connection
From the affectionate "Turtle" to the sleek "Samurai," Seiko nicknames are more than just playful labels—they're a testament to the passion and camaraderie of the watch community. Each nickname carries a story, a connection to the watch's design, history, or the feeling it evokes in its wearer and there are many other nicknames out there to know.
Whether you're a seasoned collector or just starting your journey into the world of horology, these nicknames invite you to explore Seiko's rich legacy with fresh eyes and a sense of curiosity. They remind us that watches are more than functional tools; they're companions, storytellers, and pieces of art that spark conversations and forge connections across the globe.
So, next time you hear someone mention their "Monster" or "Shogun," take a moment to appreciate the creativity behind the name—and perhaps add one of your own to the list. After all, the beauty of nicknames lies in their ability to turn the ordinary into the extraordinary.